Compelling portfolio comparisons helped Brandon move 80% of client assets

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The Challenge

Before starting his own RIA, Brandon paid for YCharts for two years but barely used it. The platform offered a lot of functionality, but navigating it felt daunting and unintuitive. When he tried to upload client investment statements, the process was manual, painful, and difficult to configure, including the Excel macro workflow, which he found hard to use.

As a result, he was paying for a tool that did not deliver value, and when he went independent and became fully responsible for managing investments, he lacked a tool he could confidently rely on for research and portfolio analysis.

It [YCharts] had a lot that you could do, but it was difficult to use. I was paying money and didn't get value.

The Solution

As Brandon went independent, investment research and client communication became his responsibility. He evaluated several tools, including YCharts and Portfolio Visualizer, and discovered Koyfin. Unlike his experience with YCharts, Koyfin was intuitive and easy to use from the start.

Percentile rank & screening

Percentile rank shows how a fund or security compares to its peers across different metrics. This makes it easy to screen and evaluate which holdings belong in a portfolio.

PDF portfolio upload

Uploading a PDF client statement automatically creates a portfolio, making it ready for analysis and use in client proposals.

Custodian integration

Connecting to a custodian is simple to set up and allows client portfolio data to be imported directly.

Intuitive navigation

Hotkeys and an intuitive interface make it easy to move through the platform, including during live client conversations, without feeling intimidating.

I found it really easy to navigate the tool. I actually use the tool, which is a huge win. If I have any questions, the support team gets back to me within a couple of hours. It's phenomenal.

The Results

Within about six weeks, Brandon transitioned 80% of his assets to his new independent RIA, a transition he believes would not have happened as fast without Koyfin.

Using Koyfin, Brandon was able to compare existing portfolios to proposed ones and show clients the value proposition of moving over, walking them through the problems he identified and the methodical process he used to build their portfolios.

The platform gave him confidence that he was making the right decisions for clients and made the shift to managing investments independently more manageable.

I don't think I would have been able to transition my clients nearly as fast, nor the amount that I did, if I didn't have Koyfin. It has allowed me to have confidence that I'm doing the right things for my clients.